I learned marketing long before I had the word for it.
Oldest of four girls, one bathroom, two parents chasing big careers. You learn fast how to adapt, find the fix, and get things done with what you've got.
I came up between a city built on hustle and a culture built on warmth — one taught me to move fast, the other taught me to lead with heart, and I've been doing both at once ever since. Later, coming of age in the middle of the tech boom added a third instinct: a real love for building systems that actually scale.
I've been in marketing since 1999, long enough to watch the whole thing reinvent itself more than once. What's kept me here isn't the tools or the dashboards — though I do love a clean dashboard. It's that underneath all of it, marketing is just people trying to understand other people. Get that part right, and the numbers tend to follow.
The shortest version of me: I turn chaos into systems, systems into growth — and I never forget there's a person behind every number.
Off the clock, I'm usually somewhere with a packed carry-on, a desert trail, or a quiet road and a long drive — which, not coincidentally, is where most of my best ideas show up.
Performance is the core. Brand is the multiplier.
Paid ads & getting found
I run search, social, and digital ads with a simple rule: the money moves toward what's working and away from what isn't.
Email, CRM & lifecycle
I map out the whole customer journey and build the email and offer cadence that keeps people coming back.
Turning interest into revenue
I tune the website, the offers, and the path to purchase so more of the people who show up actually convert.
Analytics that leaders trust
I build the dashboards that connect marketing to the numbers leadership cares about — revenue, margin, and growth.
Marketing tech & AI
I connect the tools that don't talk to each other, and I built an AI assistant that helps my team make on-brand content faster.
Leading teams & partners
I build and mentor teams, and I hold agencies and vendors to the results they promised.
Fifteen years building revenue engines.
SAHARA Las Vegas
- Grew online revenue +111%, with web bookings up ~99% and room nights up ~103% over eight years.
- Lifted direct booking share from 8% to 17%, raised booking-intent conversion +130%, and cut cancellations from 14% to under 8%.
- Built the operating system behind the department — the shared hubs, trackers, SOPs, and roadmaps that make every launch, integration, and new hire easier.
- Led cross-functional builds across loyalty engine, booking, and email automation — including a Grand Sierra Resort integration connecting booking, casino, and data systems.
- Built an in-house AI content assistant and an executive-ready 2026 roadmap spanning hotel, F&B, casino, entertainment, and ecommerce.
Sundance Helicopters
- Repositioned the premium tours with sharper messaging, aimed at the audiences and trips that paid off the most.
- Moved ad budget out of what wasn't working and into what was — across search, social, and travel-search.
- Lifted bookings by testing landing pages and offers until the path to "book now" actually worked.
Tropicana Las Vegas
- Brought digital in-house instead of outsourcing it — and more than tripled our traffic, direct bookings, and social engagement.
- Teamed up with Hilton and PepsiCo on joint campaigns that put us in front of much bigger audiences.
- Set up the executive dashboards that tied our marketing back to revenue, occupancy, and profit.
LiveDeal · One Stop Motors · infoSpider, an Altavista Express Inclusion Provider
- Ran search-ad portfolios, SEO, vendors, and analytics — where I learned to keep everything pointed at revenue.
What people who've worked with me say.
Kat leads by example… she gets the job done right the first time, every time… her work ethic spreads through a team like wildfire.
Dynamic, intelligent, driven to deliver excellence… I'd highly recommend her for any company.
A great mentor… analytical mindset… ensures projects and campaigns are monitored with successful outcomes.
Excellent at managing a team… process development, large-scale implementation… customer-centric mentality.
Awards & industry stages.
Awards
- Best in Class Hotel/Resort WebsiteTropicana Las Vegas — UX innovation and measurable uplift in bookings.
- Company Profit ImprovementLiveDeal / YellowPages.com — margin expansion through smarter acquisition and retention.
- Employee Service ExcellenceLiveDeal / YellowPages.com — cross-functional impact with Revenue, Operations, and IT.
Selected Speaking
- 2018 · Digital Travel ConnectSpeaker & Moderator — "Moving From an Omni-Channel World to a Channel-Less World"
- 2016 · Hilton Social Media SummitCase Study Speaker — "Collaboration and Engagement Panel"
- 2014 · Hilton Social Media SummitCase Study Speaker — "Creating Video Engagement"
How I lead.
Move fast, don't cut corners
I like momentum, but I hold a high bar. I'd rather build something solid once than have to redo it twice.
Poke holes, then commit
I stress-test the idea first. Once the data convinces me, I go all in.
Connect the parts
Marketing works best when the pieces talk to each other — not when they're run in separate silos.
Calmer when it counts
When things get hectic, I get clearer. A calm, focused team does its best work.
The way I work through a problem.
The hardest thing to put on paper is how someone actually thinks. So pick a challenge a business might be facing, and I'll walk through the lens I bring, my first moves, and where I've done it before.
Let's compare notes.
I like meeting people building something ambitious — in any industry — the kind of work where results and brand matter in equal measure. My background is hospitality, but the playbook travels. Whether it's trading ideas or talking through a bigger opportunity, I'm easy to reach.
Send me a note →